|Intercultural Advertising Symposium: Comparative Studies of Social Media Advertising in Korea and Hong Kong|
|Date:||Monday, 3 October 2016|
|Time:||9:00am – 4:50pm|
|Venue:||C-Centre Room 313, Humanities Building, New Asia College, CUHK|
|The collaborative symposium will discuss research findings and industrial cases of applying social media to marketing communications in both Hong Kong and South Korea. The event consists three sessions: academic research presentation, industry trend/practice presentation and Korean wave. For each session, an advertising scholar or practitioner from each country will present his or her research or case followed by open floor discussion. Please refer to the programme below for details.
Seats are reserved on first-come-first-served basis. Interested parties, please register via our School event booking system by 12:00pm, Friday, 30 September 2016.
- C-Seminar by Dr. Séverine Arsène
- C-Seminar by Prof. Chris Berry